Search Engine Optimization (SEO)

Trying to get your website to hit the first page of Google, Bing, Yahoo or other search engines can be a difficult process for new or existing business and website owners. Through the use of search engine optimization (SEO), you can gain the benefits of boosted rankings for specific keywords that are relevant in your own industry, niche or market.

SEO consultants can help advise you about the content on your website, what changes you can make and can help you research your industry to identify new keywords and markets to target with your content.

Send me a message if you’re curious about SEO or need assistance with optimizing content and on your online presence for your business.

What Is Search Engine Optimization (SEO)?

SEO, short for Search Engine Optimization, is the process of helping your website rank higher on Google searches. Whenever someone searches a specific keyword (“coach” for example), Google pulls up a list of websites with “coach” in their content.

The results on the search page list the websites or web-pages depending on their Page Rank. The goal of SEO is to increase Page Rank (and get that website and web page higher in the search).

Therefore the goal of SEO is to get your website and webpage to get to the number one spot, or at least the front page, of particular keywords or phrases. This translates into more visibility and visits to your website. 

SEO Content Writers

SEO content writers specialize in creating content for websites and blogs that has been optimized for particular keywords that a business wants to rank for. Content that has been appropriately optimized not only helps a search engine (e.g., Google) identify your website but also provides visitors with relevant information.

Articles created by an SEO content writer may either be published on the home website or on another website that links back to your website, creating another avenue for traffic. Each webpage or article gets its own page ranking and simultaneously helps to improve the overall website page ranking for your desired keywords.

Whenever someone searches for a keyword like “coach”, that article now exists in the overall hierarchy of pages that Google and other search engines know about.

SEO Consulting

SEO consultants are specialists that focus on optimizing single webpages or entire websites, depending on the needs of the client and business. They analyze webpage content, background meta details, and employ other optimization strategies to help your website rank better.

I create SEO content for websites and can assist with optimizations of websites around keywords and phrases to help with ranking online. I’ll help you get a better understanding of the SEO going on in your website. Contact me with any questions or to get started.