Search Engine Optimization (SEO)

Trying to get your website to hit the first page of google, bing, yahoo or other search engine can be a difficult process for new or existing business and website owners. Through the use of SEO, you can gain the benefits of search engine optimization in order to help boost your rankings for specific keywords that are relevant in your own industry, niche or market. SEO consultants can help advise you about the content on your website, what changes you can make and can help you research your industry to identify new keywords and markets to target with your content. You can hire Austin Pranger today to help boost your site visibility for relevant keywords.

 

About SEO

SEO is short for Search Engine Optimization. SEO is the process of helping your website rank higher on google searches. Whenever someone searches a specific keyword (“coach” for example), google pulls up a list of websites with “coach” in their content. The results on the search page list the websites or web-pages depending on their Page Rank. The goal of SEO is to increase Page Rank (and get that website and web page higher in the search). Therefore the goal is to get your website and webpage to get to the number one spot, or at least the front page, as this will translate into more visibility (knowledge of your existence), clicks and visits to your website.

 

SEO Content Writers

What I currently focus on is writing content that is “optimized” for those searches. So the client gives me a keyword or list of keywords to “target”. So in this case, if they were to give me “coach” I’d have to write up an article. The content can be about anything as long as it pertains to the keywords, is well written and includes links back to the website (even if the article is posted on the same website). The keyword “coach” should be in the article/page a few times, ideally in the title, first paragraph and throughout the rest of the article.

These articles can be published onto the website as a new webpage, or articles can be drafted up as a blog post. It depends on the specific needs of each client and the website or company they’re being presented for. As the major search engines index these pages, the content will get its own page rank based on the keywords throughout the article. Whenever someone searches for “coach”, now that article exists in the hierarchy of page ranks available.

 

SEO Consulting

SEO consultants are SEO specialists that focus on optimizing single webpages or entire websites, depending on the needs of the client and business, by analyzing the webpage content and other SEO strategies. In this scenario, “coach” by itself is a very highly competitive word to try and rank for, especially as a smaller website/company. A quick search of “coach” yields the actual Coach company, other companies with Coach included in the name, fashion designer purses with coach in the name, etc. The companies that rank this high have either done it organically or have hired premium SEO firms and paid high costs to get them there.

However, there’s a strategy in the SEO industry that focuses on what is called “long tail keywords.” These are keywords or phrases that aren’t as popular and are considered less competitive. However, people ARE searching for them. By focusing on long tail keywords, you can gain an advantage over someone who is not using SEO strategies to optimize for those keywords/phrases and take over the page rank for that particular search. This translates into more visibility for your website or brand and draws in traffic to your site whenever someone issues a search for it.

 

Austin Pranger is an SEO content writer and SEO consultant that can be contacted today. He can help you get a better understanding of the SEO going on in and around your website. Package deals are available, including both SEO consulting and content writing to optimize your website your ideal keywords that you want to rank for. If you have any questions, don’t hesitate to ask. Austin Pranger is friendly, easy to get along with and happy to help with any of your questions.

Austin Pranger

At the beginning of 2015 I set a course to challenge and improve myself by embarking on ‘Venture 15,’ a personal project to overcome my fears and do what I feel is impossible. This website archives the progress of my ventures and the ever-updating status of my ambitious goals.